Landbot Pricing Explained: Plans, AI Chats and Real Monthly Costs
TL;DR
matram.ai starts at $29 per month with 2,000 messages and unlimited team seats. It is the simpler fit for teams that need grounded answers from existing content.
Landbot has a free plan with 100 chats, one seat and no included AI chats.
Starter costs $36 per month with annual billing or $45 month to month. It includes 500 chats, 100 AI chats and two seats.
Professional costs $88 per month with annual billing or $110 month to month. It includes 2,500 chats, 300 AI chats and three seats.
Extra standard chats are billed in 500-chat packs for $25. Extra AI chats cost $0.10 each, and extra seats cost $25 per month.
Introduction
Landbot Starter costs $36 per month with annual billing. The 501st standard chat can move that total to $61.
That happens because extra volume is billed in 500-chat packs for $25. AI chats run on a second meter, and extra seats run on a third. The headline price is accurate, but it is not enough to predict the bill.
matram.ai starts at $29 per month and includes unlimited team seats. It is built for a more focused job: answering from your approved content, showing the source behind each answer, capturing leads and handing difficult conversations to a person.
Landbot earns its higher starting price when you need to design branching conversations, connect tools and control each step of a customer journey. The choice is not simply which product costs less. It is whether you need grounded answers or a visual flow builder.
matram.ai vs Landbot: what are you paying for?
matram.ai and Landbot solve different support problems. matram.ai gives you a grounded chatbot that answers from approved content without requiring the team to design every conversation path. Landbot gives you a visual builder for planned flows, integrations and actions.
| | | |
| ------------------- | --------------------------------------------------------------------------- | ------------------------------------------------------------------- |
| What matters | matram.ai | Landbot |
| Starting paid price | $29 per month, billed monthly | $36 per month with annual billing |
| Entry allowance | 2,000 messages | 500 standard chats and 100 AI chats |
| Team access | Unlimited seats on every plan | 2 seats on Starter |
| Extra usage | Fixed message limits, with Enterprise for custom volume | $25 per 500 standard chats and $0.10 per extra AI chat |
| Building approach | Grounded answers from approved content with visible sources | Visual flows, rules, integrations and AI |
| Best fit | Teams answering repeat questions, capturing leads and handing off to people | Teams designing journeys, qualification flows and connected actions |
| Main limitation | No open-ended flow builder or
autonomous runtime planning | Several usage meters and limited seats on published plans
\ |
For content-based customer support, Matram starts lower, includes unlimited seats and avoids a separate AI-chat meter. Landbot justifies the extra complexity when a team needs branching flows, integrations and controlled actions.
A matram.ai message and a Landbot chat are not equal units. One chat can contain several messages. Compare the work each product must perform and the meter that makes its bill grow.
matram.ai pricing at a glance
| Plan | Monthly price | Messages | Chatbots | Data sources |
|---|---|---|---|---|
| Basic | $29 | 2,000 | 1 | 3 |
| Standard | $69 | 5,000 | 5 | 25 |
| Pro | $199 | 20,000 | 20 | 100 |
| Enterprise | Custom | Custom | Custom | Custom |
Every published matram.ai pricing plan includes unlimited seats, cited answers, strict mode, lead capture and human handoff. Basic includes the widget and playground. All currently available channels, the public API and branding removal begin on Standard.
matram.ai is not a replacement for Landbot's visual flow builder. It is the stronger fit when the knowledge already exists and the team wants useful answers live without building every branch.
Landbot pricing at a glance
| Plan | Annual-billing rate | Monthly rate | Standard chats | AI chats | Included seats |
|---|---|---|---|---|---|
| Free | $0 | $0 | 100 | 0 | 1 |
| Starter | $36 per month | $45 per month | 500 | 100 | 2 |
| Professional | $88 per month | $110 per month | 2,500 | 300 | 3 |
| Professional WA | $176 per month | $220 per month | 2,500 | 500 | 3 |
| Business | Custom | Custom | Custom | Custom | From 5 |
Landbot prices are official published USD rates verified on 20 September 2026. Annual billing requires a 12-month commitment and saves 20%. Prices are before tax.
The paid plans include a 14-day trial without a card. When the trial ends, the account moves to Free instead of charging automatically.
What does Landbot count as a chat?
Landbot runs three separate conversation meters.
Standard Landbot chats
A standard chat is a structured conversation following a rule-based flow. Landbot counts chats inside a 24-hour window across the supported channels.
Free includes 100 per month, Starter includes 500 and Professional includes 2,500. Paid plans sell extra volume in packs of 500 for $25.
AI chats
AI chats are conversations handled fully or partly by Landbot's AI. They are tracked and billed separately from standard chats.
Starter includes 100, Professional includes 300 and Professional WA includes 500. Each additional AI chat costs $0.10.
WhatsApp messages
WhatsApp follows a different model again. Professional WA includes one WhatsApp number and 10,000 service messages per month. Meta fees and Landbot message fees may apply outside that allowance or for template messages.
This is why a single traffic number cannot predict the total. You need to know how many chats use flows, how many use AI and whether WhatsApp is involved.
What is included in each Landbot plan?
Free: useful for testing structured flows
Free includes 100 chats, one seat, the visual builder and templates. It does not include AI chats.
It works for learning the builder and testing a small flow. It is not a realistic live plan when the chatbot needs AI answers or regular traffic.
Starter: web flows for a small team
Starter includes 500 standard chats, 100 AI chats and two seats. It adds basic integrations and file uploads.
It does not remove Landbot branding, include API access or let you connect your own WhatsApp number. Those requirements move the decision to Professional or Professional WA.
Professional: integrations and branding control
Professional includes 2,500 standard chats, 300 AI chats and three seats. It removes Landbot branding and adds Messenger, API chat, webhooks, premium integrations and live chat support.
This is the first general plan that fits a team building connected customer journeys rather than a simple web flow.
Professional WA: a separate WhatsApp cost
Professional WA costs $176 per month with annual billing or $220 month to month. It includes one WhatsApp number, 10,000 service messages and 500 AI chats.
WhatsApp template messages can still attract Meta charges and Landbot message fees. Treat those as a separate line when estimating volume.
Business: custom volume and support
Business uses contract pricing. It includes custom chat and AI volume, at least five seats, one WhatsApp number, dedicated support and an uptime agreement.
There is no public USD figure to calculate, so a reliable estimate requires a quote.
The three costs that can move the Landbot bill
Extra standard chats arrive in $25 packs
Starter, Professional and Professional WA charge $25 for each additional 500-chat pack.
That pack size matters. Moving from 500 to 501 standard chats does not add five cents to Starter. Based on the published pack rule, it adds $25 of capacity.
AI chats are charged separately
Each paid plan has its own AI allowance. Usage beyond it costs $0.10 per AI chat.
A team can stay inside its standard-chat allowance and still create an AI overage. Track both figures instead of treating every conversation as one meter.
More teammates cost $25 each
Starter includes two seats and Professional includes three. Each additional seat costs $25 per month.
That makes team size part of the Landbot calculation. matram.ai takes a different approach by including unlimited seats on every published plan.
What does Landbot cost when usage grows?
The published rates show how quickly the meters can combine.
| Example on annual billing | Calculation | Monthly total |
|---|---|---|
| Starter with 500 standard chats and up to 100 AI chats | Base plan | $36 |
| Starter with 501 standard chats and up to 100 AI chats | $36 + one $25 chat pack | $61 |
| Starter with 1,000 standard chats and up to 100 AI chats | $36 + one $25 chat pack | $61 |
| Starter with 1,000 standard chats and 150 AI chats | $36 + $25 pack + 50 × $0.10 | $66 |
| Professional with 2,500 standard chats and up to 300 AI chats | Base plan | $88 |
| Professional with 2,501 standard chats and up to 300 AI chats | $88 + one $25 chat pack | $113 |
These examples exclude tax, extra seats and WhatsApp charges. They use the published annual-billing rates, pack sizes and AI-chat price.
The lesson is simple: count standard chats, AI chats and seats separately before choosing a plan.
Should you choose matram.ai or Landbot?
- Choose matram.ai when visitors mainly ask questions answered by your website, documents or help center and you want cited replies without building conversation flows.
- Choose Landbot Free when you want to learn the visual builder with a small rule-based flow.
- Choose Starter when you need a web chatbot with light integrations and two builder seats.
- Choose Professional when you need API access, webhooks, premium integrations, branding removal or Messenger.
- Choose Professional WA when WhatsApp is essential and you have modelled its separate message costs.
- Ask about Business when you need custom volume, at least five seats, dedicated support or an uptime agreement.
Landbot is worth the higher cost when the flow itself is the product. If the real job is answering from content you already maintain, matram.ai removes much of the building work and starts at a lower monthly price.
Related read: Chatbot development cost: when to build and when to buy
Frequently asked questions
Is Landbot free?
Yes. The Free plan includes 100 standard chats, one seat, the visual builder and templates. It does not include AI chats.
How much does Landbot Starter cost?
Starter costs $36 per month with annual billing or $45 month to month. It includes 500 standard chats, 100 AI chats and two seats.
How much does Landbot Professional cost?
Professional costs $88 per month with annual billing or $110 month to month. It includes 2,500 standard chats, 300 AI chats and three seats.
Does Landbot charge extra for AI chats?
Yes. Paid plans include an AI-chat allowance. Each AI chat beyond that allowance costs $0.10.
What happens when Landbot chat volume goes over the limit?
Extra standard chats are billed in packs of 500 for $25 on Starter, Professional and Professional WA.
Is matram.ai cheaper than Landbot?
Yes, at the published paid entry price. matram.ai Basic costs $29 month to month, while Landbot Starter begins at $36 per month with a 12-month commitment. They are not direct equivalents: matram.ai is a grounded chatbot trained on your content, while Landbot is a visual flow builder.
The bottom line
Choose matram.ai when your team needs accurate answers from existing content, cited replies and unlimited team seats without building every conversation path. Plans start at $29 per month, and the 30-day trial does not require a card.
Choose Landbot when you need to design flows, connect tools and control actions. Just budget for all three meters: standard chats, AI chats and seats.
See Matram in action
Watch it answer from real content, with the exact source page cited, on the live demo.
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