A lead generation chatbot that captures and qualifies website visitors 24/7
matram.ai turns website conversations into contacts. It answers from your own content, collects name and email (phone and location optional), qualifies the lead in the chat, and saves every record to a list you can export to CSV.
Why an AI chatbot beats a static contact form
A lead generation chatbot answers the visitor's question first, then asks for their details, so you capture people who would never fill out a cold form.
Most contact forms ask for everything up front, and visitors bounce. matram.ai works the other way round. It answers the visitor's question from your own website, files, and help center, cites the source so the reply is trustworthy, and only then asks for a name and email.
Every conversation is logged whether or not it converts, so you keep a record of intent. When someone does leave their details, the lead lands in your leads list and you get an email the moment the conversation starts. Nothing waits for business hours.
How a visitor becomes a captured lead
Five steps take a first-time visitor from a question to a qualified record in your leads list.
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1. The widget opens with a prompt
One line of JavaScript loads the widget. Quick prompts and a welcome message start the conversation before the visitor thinks about leaving.
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2. matram.ai answers from your content
The bot answers from your crawled pages, files, and connected sources, with a source citation, in 95+ languages, in strict or flexible mode.
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3. The lead form collects details
When the visitor wants to go further, the form asks for name and email, with phone and location optional. It sits inside the flow instead of blocking the page.
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4. In-chat qualification sorts the lead
Qualification prompts ask what your team cares about (use case, budget, timeline), so the record arrives with context. Hot leads hand off to a live agent on the spot.
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5. The lead lands and you get notified
The record is saved to your leads list and you get an email alert. Export to CSV whenever you want to move it into your CRM.
The lead capture form, built for conversion
A short form converts: two required fields, everything else optional.
Long forms cost you leads, so the required set is deliberately small. The form appears inside the conversation at the point where the visitor already wants something from you, which is when they are most willing to share.
You control the surrounding experience through widget customization: welcome message, quick prompts, colors, position, avatar, agent name, auto-open, proactive messages, and a tooltip. Standard and Pro can remove matram.ai branding.
Lead generation use cases
The same chatbot captures leads for very different businesses, because it trains on your content and qualifies with your questions.
Ecommerce store
Answer product, shipping, and return questions from your catalog, then capture email for back-in-stock and cart follow-up.
- Product and policy answers with citations
- Email capture for follow-up offers
- Quick prompts for common buying questions
SaaS company
Field feature, pricing, and integration questions from your docs, qualify by use case, and hand hot leads to sales.
- In-chat qualification by use case
- Hand-off to a live agent for demos
- Docs and help-center grounding
Agency
Capture project inquiries around the clock, ask scope and budget questions, and export qualified leads to your pipeline.
- Scope and budget qualification
- CSV export into your pipeline
- One-line widget install per site
Local business
Answer hours, service, and location questions, then collect contact details so you can call back.
- Optional phone field for callbacks
- Owner alert on every new conversation
- Location field for service areas
Connect leads to your workflow
Export to CSV, get alerts in real time, and capture across every channel from one bot.
CSV export
The leads list exports to CSV in one click, so records move into any CRM or spreadsheet without an integration project.
Owner email notifications
You get an email the moment a visitor starts a new conversation, so a fresh lead never sits unread.
Every channel, one bot
Capture from the website widget plus Slack, Messenger, Crisp, Freshchat, Zendesk, Zoho SalesIQ, and Google Chat. WhatsApp and HubSpot are coming soon.
Measure the payoff
Your dashboard tracks leads, conversations, escalations, and your top questions. Estimate the return first with the Chatbot ROI Calculator.
Train it once, capture leads everywhere
matram.ai learns your business from your site, files, and connected sources, so the answers that earn a lead's trust are accurate.
Lead quality depends on answer quality. Crawl a website URL, import an XML sitemap, upload PDF or DOCX files, or paste text, and connect sources like Notion, Google Drive, Zendesk, Gitbook, and YouTube. Auto-sync re-crawls on a cadence that scales with your plan.
Answers stay grounded in your content and cite their sources, your data stays isolated per workspace and is never used to train AI models, and the platform is GDPR-ready. The trial runs 7 days with no credit card, and every published plan is a flat monthly price with unlimited team seats. Start the free trial or see the full feature list.
Frequently asked questions
Turn website visitors into qualified leads
Book a demo, no credit card required. Install the widget with one line of JavaScript and start capturing leads today.